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We activated Sane Active with a strategic Brand experience at the heart of the Grand Prix Bern.
For Sane Active and Groupe Mutuel we built a fanzone along the course, a limited shirt to buy and run in, and a SoundWave Zone for an emotional boost. The result: over 30,000 organic views, 60 of 60 shirts sold, and a 12 percent brand lift on Meta.
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A Porsche Taycan transformed into a artwork, told as content across social media..
Together with Bern-based artist Vierwind we turned a Taycan into an art car for Porsche Zentrum Basel. Unveiled in Münchenstein and told through various social media formats. A car becomes a stage, a presentation becomes content.
