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A central focus was speaking directly to Bern's young, urban audience and positioning the new store as a meeting point for sneaker and streetwear culture. What began as a store opening became a community moment with lasting recognition.
We supported Snipes in launching their first store in Bern with full content production around the opening and its activations. Our goal was to stage the store opening as a cultural moment rather than a classic retail event.
We captured the opening and all activations in photo and film, including live DJ sets, a candy bar, and exclusive opening discounts. The visual language drew on Snipes' urban, youthful identity, translating the energy of the event into content for digital and social channels.
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From the opening footage, we produced content that captures the atmosphere of the night and lives on across Snipes' social channels. Our goal was to make that sense of energy and belonging felt by everyone who couldn't be there.
