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Anyone who passed our section in front of the Bundeshaus knows: that was an experience. With signs, dancing fans, and a megaphone, runners were welcomed, celebrated, and cheered on. That's how a brand becomes felt, not just seen.
People remember how you made them feel. We designed a stretch of the GP Bern route built to do exactly that: fans cheering, dancing, showing up. Instead of logo presence, we created an experience that stays with people.
Our brief: design a stretch of the GP Bern route that activates the Sane Active & Groupe Mutuel community. The idea: a party section with a giant screen, live DJ, custom race signs, and exclusive community activations. Runners wearing the limited SANE GP shirt got cheered on in a special way by animators and fans alike.
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The content we produced reached over 30k people, organically, not paid. Plus a 12 percent brand lift in reach on the managed Meta campaign. A win for everyone involved, from fans to organizers to the client.
