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Ein A central focus was making the process visible rather than only showing the result. It is not the finished car that carries the story, but the moment the first line is drawn. What emerged was a format that connects art and brand without one using the other. Fokus lag darauf, den Prozess sichtbar zu machen statt nur das Resultat zu zeigen. Nicht das fertige Fahrzeug trägt die Geschichte, sondern der Moment, in dem der erste Strich gesetzt wird. So entstand ein Format, das Kunst und Marke verbindet, ohne dass eines das andere benutzt.
For Porsche Zentrum Basel, we accompanied the making of an art car: artist Vierwind turned a Taycan into a cultural object. Our goal was to turn a vehicle into a story that carries beyond the showroom.
We developed the concept around the signature of Micha Häni, who as Vierwind puts his hieroglyphs on surfaces nobody else touches. A Taycan is the most delicate canvas imaginable. That tension between industrial precision and free art became the core of the narrative.
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The project produced a series of stills and moving images, presented at Porsche Zentrum Basel and told across the Swiss Porsche channels. Our goal was to stage a car so that people talk about it without it ever being about technology.
