Our roots are in professional sport, one of the toughest schools for live content and storytelling. Today we bring that standard to brands of every kind.
Our Team
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A passion for sports and people led Men into event marketing early on. Through the founding of the Bienne Crit and the Cycle Circus Club, as well as his role as Head of Marketing for the CITIUS Meeting, this evolved into a strategic mission: turning people into fans and transforming sponsorship into genuine added value for both the brand and the audience. For Men, strong partnerships are forged when a brand authentically becomes part of the event. He thrives on staying in motion—whether in business or in endurance sports.
Men Peer
Strategy Director & Co-Founder
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Raphael is a video producer and qualified journalist specializing in sports, storytelling, and brand experiences. Ideas come naturally to him; creative thinking is in his DNA. His career path took him from online journalism to a role as a video producer at BSC Young Boys, where he helped oversee the club's content production. This experience in elite sports sharpened his creative eye—enabling him to find compelling stories and create content that people actually want to watch. With TheMomentum, he is constantly seeking win-win situations for both clients and brands.
Raphael Casablanca
Creative Director & Co-Founder
Advisory Board
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Thomas Schrämli
Strategy Advisor
Managing Director & Owner, TRENDERS
Managing Director & Owner, TRENDERS
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Sebastian Helbig
Sponsoring & Sales Advisor
Senior Director Sales, SPORTFIVE
Senior Director Sales, SPORTFIVE
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Marco Wölfli
Branding Advisor
Mitinhaber, Adlatus AG / Engl. Co-Owner, Adlatus AG
Mitinhaber, Adlatus AG / Engl. Co-Owner, Adlatus AG
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Cédric El-Idrissi
Management Advisor
CEO, Kägi Söhne AG
CEO, Kägi Söhne AG

Jannine Köppel
Legal Advisor
Rechtsanwältin, Bracher & Partner / Engl. Lawyer, Bracher & Partner
Rechtsanwältin, Bracher & Partner / Engl. Lawyer, Bracher & Partner
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